Twitter Strategy

So, I jumped the gun and asked my admin assistant to get ready to help me with Twitter tactics, all before I came up with a clear strategy or did any research. I'm a brand manager by day but, unfortunately, I haven't had that much exposure to the social media strategy for the company where I am employed. I've read tons of articles but never had to apply any of the knowledge. So, that's what I'm doing this evening. I'm reviewing articles, other strategies and recommendations - anything I can find online. Here's what I've come across so far. Warning - these are old articles but definitely still useful and a start...

Create a Twitter Following by Guy Kawasaki
This article sums up some great tactics to follow like (1) Send @ messages to the "smores" (social media whores) because, "It's not who you know. It's who appears to know you" (2) Follow everyone who follows you (3) Establish yourself as a subject expert (4) Repeat your tweets. These are only a few of the suggestions he makes.

Five Market-Research Tools for Twitter from Entrepreneur.com.
This article provides useful research tools to find out more about your target audience and competitors who are using Twitter. One really useful tool I started using immediately after I read this article was search.twitter.com.

And another compelling article is Find Your Audience Now. This article provides various online tools used to find hyper-local audiences - something that could prove to be very useful for me since my site focuses on a geo-targeted audience.

I'm definitely not done researching and I'll continue to post new useful articles I find, but hopefully this is enough to get me started.

Facebook Page

So, I haven't set up a FB page for the site. As a career marketing manager, I figure I should come up with a plan and strategy before just launching a page and adding all these random people. But when I'm ready to start I'm definitely going to keep these strategies in mind:

http://smallbiztrends.com/2009/09/tips-to-get-people-to-join-your-facebook-fan-page.html

http://www.directcreative.com/blog/facebook-fan-page

The first link provides general ideas on what you should keep in mind when setting up a page. The second article definitely provides some great tactical advice on how to set up your page, like what to keep in mind when creating tabs, uploading your photo and such. I'm sure there are more detailed articles out there and I'll continue to post them on this blog as I come across them. For now, this is a start.