Monday, October 25, 2010

Twitter Strategy

So, I jumped the gun and asked my admin assistant to get ready to help me with Twitter tactics, all before I came up with a clear strategy or did any research. I'm a brand manager by day but, unfortunately, I haven't had that much exposure to the social media strategy for the company where I am employed. I've read tons of articles but never had to apply any of the knowledge. So, that's what I'm doing this evening. I'm reviewing articles, other strategies and recommendations - anything I can find online. Here's what I've come across so far. Warning - these are old articles but definitely still useful and a start...

Create a Twitter Following by Guy Kawasaki
This article sums up some great tactics to follow like (1) Send @ messages to the "smores" (social media whores) because, "It's not who you know. It's who appears to know you" (2) Follow everyone who follows you (3) Establish yourself as a subject expert (4) Repeat your tweets. These are only a few of the suggestions he makes.

Five Market-Research Tools for Twitter from Entrepreneur.com.
This article provides useful research tools to find out more about your target audience and competitors who are using Twitter. One really useful tool I started using immediately after I read this article was search.twitter.com.

And another compelling article is Find Your Audience Now. This article provides various online tools used to find hyper-local audiences - something that could prove to be very useful for me since my site focuses on a geo-targeted audience.

I'm definitely not done researching and I'll continue to post new useful articles I find, but hopefully this is enough to get me started.

Tuesday, October 19, 2010

TinEye Reverse Image Search

TinEye Reverse Image Search

I saw this website recommendation on How About Orange. TinEye is a reverse image search. It's a brilliant resource for designers, photographers, artists or anyone who is concerned that the images they upload to the web are being used without their permission. Also, great way to ensure your company's logo isn't being used somewhere without your knowledge.

The home page has a really simple interface - two options: upload image and search or enter the image address url. It's definitely a tool I'll keep in mind when I have to do an evaluation of my brand online.

Thursday, October 7, 2010

How Seth Godin Turns Browsers To Buyers

Any marketer worth their muster has read an article by Seth Godin or at least heard his name. He is a best selling author (some deem him as "America's Greatest Marketer") and marketing savant with an incredible blog. I recently stumbled upon an article that breaks down how Seth turns his audience into buyers.


How Seth Godin Turns Browsers To Buyers

Here's the breakdown the article provides:
1. The reader is the most important person on Seth's site.
2. Great titles
3. Brevity (of his titles)
4. Unique
5. Evangelists (rabid fan base)
6. Rabid Fans
7. Frequency
8. No images
9. Google juice (posts every day, so Google rates it higher than competitors)
10. Non-social social media (Seth doesn't have interactive community on his blog. No two way communication)
11. Call to action (get the reader to do something)

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