Monday, September 26, 2011

Tools of the Trade: "The Start Up Daily"


Hi neighbor

Some of you might be aware from reading this blog, I am a web entrepreneur creating a destination site for the Inland Empire. But at the same time I'm a marketing executive for an entertainment company in Los Angeles. As some small business owners are aware, it is a constant struggle balancing both a career and launching a start up company during the off hours. I'm always on the look out for new ways to become more productive and efficient while making time to gain more knowledge about all aspects of my business.

Through the years I've come across lots of tools to help me stay productive and I want to share this with our community. I believe it's important to share our knowledge with one another so that we can all gain and therefore strengthen our community. Plus sharing is just good karma!

So I've decided to start another blog series in addition to "One of a kind IE" called "Tools of the Trade." I'll discuss different tools, applications, and resources I've used to help me start my company and launch my site (now set to launch in the Fall *sigh*). I've done similar things like this in the past but I couldn't really figure out what direction to take it. So here goes!

To kick off this series I want to introduce a helpful daily email I've been receiving called "The Start Up Daily." According to their website, the daily emails provide "the best tips, ideas, and advice from great books on entrepreneurship, business, marketing, management, etc." I'm lucky if I can finish a magazine from front to back let alone a book so I thought this was a brilliant idea!


Here are some of the benefits:
- Look and feel of the email is a simple graphic which makes it easier to take their bite size bits of knowledge and absorb.
- Copy is short and to the point - no fancy talk. It just provides the key lesson of a new book every day.
- Following the key lesson is a synopsis of the book and, of course, a few well placed links that will take you straight to Amazon where you can purchase said book.

If you're also a fan of "The Start Up Daily" or something similar I'd love to hear about it. Give us a shout on FB or Twitter with your thoughts, or leave a comment below.

Till next time...


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