Friday, June 17, 2011

Are you excited about the IE Food Truck Festival? I AM!


As some of you may know I am really excited about this summer. I'm looking forward to a lot of fun events (*ahem* like the launch of my site) and one of them is the IE Food Truck Fest happening this Saturday, 6/18. I was lucky enough to snag some time with the fantastic lady behind the event Ashley Eliot. You may know her from other gourmet food truck festivals like the ones from LA and OC. I had the pleasure of asking her a few questions about the event that's got the IE all abuzz.

IESHINEON: Thanks for taking the time to chat with me about the event. I'm really excited about it coming to the IE. What made you decide to put this event on in the IE and specifically in Ontario?

ASHLEY: The IE Weekly approached me about putting on a gourmet food truck festival in their area. So, I started looking into the [Ontario Citizens Business Bank] Arena and we started working it out from there. It's a beautiful venue and they're wonderful to work with.

IESO: Was it difficult to get the 50 food trucks on board with coming out to our neck of the woods?

ASHLEY: It was a little difficult at first because they were unfamiliar with the area. But they quickly realized it's an opportunity for them to get more exposure and meet their existing IE followers.

IESO: What type of support have you been getting from the community?

ASHLEY: It's been a great partnership with the Arena and we've been getting a lot of support from IE Weekly. We've also been getting a lot of attention from local media, support from food blogs and love from roaminghunger.com.

IESO: In addition to the food trucks what other fun things can we look forward to this Saturday?

ASHLEY: Well, we've got lots of things like the kids area with educational lessons about planting herbs and other events like the skate demo provided by Active Ride Shop, Syndicate Roller Girls skate demo, live local music and DJs, and free samples of Popchips and Fuze. We'll also see local businesses getting in on the action like the wonderful cupcake shop from Ontario My Delight Bakery. They host lots of events with food trucks so they've been great!

Oh, and one more thing! We know it gets hot waiting in line so we're going to have a unique new treat. We're going to have "rolling bars." Basically they're golf carts with all types of beverages so you can wait more comfortably.

IESO: Well, that's just neat! I could not be more excited about this. Thanks for your time, Ashley!

So, I'll see you there this Saturday, folks! I'll be the one double fisting an ice cream sandwich in one hand and something else equally mouth watering in the other.

Till next time...

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